OUR VISION

Just Smile is a Belgian start-up which was founded in Tokyo, Japan. Our vision is to create a world where being sustainable is fun, affordable and easy.

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Our idea is to encourage people to adopt a more sustainable lifestyle.

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For this reason, we created stylish, colourful and creative products.

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Together, we can make our earth cleaner and greener.

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Let's start today!

OUR MISSION

We aim to reduce plastic waste by offering eco-friendly alternatives. Our first product line consists of sustainable bamboo toothbrushes wrapped in 100% biodegradable packaging: bamboo travel cases and craft boxes. We are now also offering bamboo cutlery sets and bamboo water bottles.

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Moreover, we are engaged in giving back to society by collaborating with the international NGO Educate For. Every toothbrush purchased sponsors a pencil for children in South America.

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When you purchase Just Smile products, you contribute to the reduction of plastic consumption and to the fight against educational inequalities.